If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
B. F. SKINNERIt is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
More B. F. Skinner Quotes
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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The way positive reinforcement is carried out is more important than the amount.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Problem-solving typically involves the construction of discriminative stimuli
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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A child who has been severely punished for sex play is not necessarily less inclined to continue; and a man who has been imprisoned for violent assault is not necessarily less inclined toward violence.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
B. F. SKINNER