A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNERWhen we say that a man controls himself, we must specify who is controlling whom.
More B. F. Skinner Quotes
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If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
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Men build society and society builds men.
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The only geniuses produced by the chaos of society are those who do something about it. Chaos breeds geniuses. It offers a man something to be a genius about.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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Something doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
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When we say that a man controls himself, we must specify who is controlling whom.
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Except when physically restrained, a person is least free or dignified when he is under threat of punishment, and unfortunately most people often are.
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The way positive reinforcement is carried out is more important than the amount.
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The real problem is not whether machines think but whether men do.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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The consequences of an act affect the probability of its occurring again.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
B. F. SKINNER