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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

B. F. Skinner

Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
B. F. SKINNER

Change Destroy Fashion Process Style Worth
If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
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Consumer Future People Save World
Was putting a man on the moon actually easier than improving education in our public schools?
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Easy Education Improvement Men Moon School
The mob rushes in where individuals fear to tread.
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Army Battle Fear People
Your liberals and radicals all want to govern. They want to try it their way- to show that people will be happier if the power is wielded in a different way or for different purposes. But how do they know? Have they ever tried it? No, it’s merely their guess.
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Different People Trying
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNER

Education Failure Give Up Inspirational Mistake Perseverance Reality Stop Try
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Ideas Myself People Thinking Value
I’ve often said that my rats have taught me much more than I’ve taught them.
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Animal Learning Myself Teaching
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Ideas Myself People Thinking Value
Science is a willingness to accept facts even when they are opposed to wishes.
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Acceptance Science Willing
It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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Change Effort Mindset Violence
I don’t believe in God, so I’m not afraid of dying.
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Afraid Believe Death God Myself
The real problem is not whether machines think but whether men do.
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Problem Reality Science Technology
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Attitude Character Nature Novel Respect Seen Selection Theory
Chaos breeds geniuses. It offers a man something to be a genius about.
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Deep Destruction Genius Mad Men
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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Explanation History Mindset Person Work

A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

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