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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

B. F. Skinner

Was putting a man on the moon actually easier than improving education in our public schools?
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Easy Education Improvement Men Moon School
Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
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Change Destroy Fashion Process Style Worth
The problem of far greater importance remains to be solved. Rather than build a world in which we shall all live well, we must stop building one in which it will be impossible to live at all.
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Build Education Impossible Live Philosophy Problem World
What is love except another name for the use of positive reinforcement? Or vice versa.
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Deep Love Positive
A permissive government is a government that leaves control to other sources.
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Control Government Leaving Source
At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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Born Intelligence Man Moments Problem Solve
We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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Achievement Book Education Greatness Love Reading Study Teacher
We shouldn’t teach great books; we should teach a love of reading.
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Book Education Inspirational Love Reading Teaching
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Ideas Myself People Thinking Value
Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
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Accomplishment Education Fear Live Punishment Trouble
I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
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Difference Lying Men
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Attitude Character Nature Novel Respect Seen Selection Theory
Let men be happy, informed, skillful, well behaved, and productive.
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Happiness Man Production Skill
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
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Men Question Reality Technology Thinking
Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
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Community Difficult Hands Need People Right Success Wrong
It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
B. F. SKINNER

Action Inspirational Journey Start

It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

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