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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

B. F. Skinner

We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Attitude Character Nature Novel Respect Seen Selection Theory
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Principle Recognition Run Study Yourself
Science, not religion, has taught me my most useful values, among them intellectual honesty. It is better to go without answers than to accept those that merely resolve puzzlement.
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Acceptance Education Honesty Intellectual Value
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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Education Failure Give Up Inspirational Mistake Perseverance Reality Stop Try
Science is a willingness to accept facts even when they are opposed to wishes.
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Acceptance Science Willing
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Control Deep Different Way
Except when physically restrained, a person is least free or dignified when he is under threat of punishment, and unfortunately most people often are.
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Dignity Freedom People Punishment
Your liberals and radicals all want to govern. They want to try it their way- to show that people will be happier if the power is wielded in a different way or for different purposes. But how do they know? Have they ever tried it? No, it’s merely their guess.
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Different People Trying
When we say that a man controls himself, we must specify who is controlling whom.
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Control Himself Men
When we say that a man controls himself, we must specify who is controlling whom.
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Control Himself Men
Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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Age Country Enjoy
Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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Himself Man Nature Past Understand World
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Control Deep Different Way
It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Action Inspirational Journey Start
Problem-solving typically involves the construction of discriminative stimuli
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Construction Problem Problem Solving
A child who has been severely punished for sex play is not necessarily less inclined to continue; and a man who has been imprisoned for violent assault is not necessarily less inclined toward violence.
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Children Men Necessary Play Punishment Sex Violence

It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

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