You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
STEVE JOBSIf you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
More Steve Jobs Quotes
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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Great things in business are never done by one person, they’re done by a team of people.
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Focusing is all about saying no.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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It takes a lot of hard work to make something simple.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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Focus and simplicity – once you get there, you can move mountains.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Innovation is usually the result of connections of past experiences.
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Learn continually – there’s always “one more thing” to learn!
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The best innovation is sometimes the company, the way you organize the company.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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