New media is an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.

IVANKA TRUMP

Ivanka Trump on aspiration

“New media is an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.”

— Ivanka Trump

Ivanka Trump

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