The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
