When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
SUN TZUOpportunities multiply as they are seized.
More Sun Tzu Quotes
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To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
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Who wishes to fight must first count the cost
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Wheels of justice gind slow but grind fine.
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Thus the expert in battle moves the enemy, and is not moved by him.
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The greatest victory is that which requires no battle.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Great results, can be achieved with small forces.
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Do many calculations lead to victory, and few calculations to defeat.
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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
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Who does not know the evils of war cannot appreciate its benefits.
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Appear weak when you are strong, and strong when you are weak.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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In the midst of chaos, there is also opportunity.
SUN TZU