You have to believe in yourself when no one else does.
SERENA WILLIAMSYou have to believe in yourself when no one else does.
SERENA WILLIAMSI just hate to lose. When I am on the court, it is like my life depends on it.
SERENA WILLIAMSWhen you lose, you get up, you make it better, you TRY AGAIN.
SERENA WILLIAMSI think I can improve a lot. I think I can get a lot better. I feel like there’s much, much more I can do.
SERENA WILLIAMSI’m a high-performance athlete: I’m running, I’m sprinting, I’m sliding, I’m doing pretty much everything and the last thing I want to worry about is my chest. I want to just worry about playing the sport at the highest level that I can.
SERENA WILLIAMSI am not a robot. I have a heart and I bleed.
SERENA WILLIAMSWe all know who the real number one is. Quite frankly, I’m the best in the world.
SERENA WILLIAMSYou can’t underestimate anyone.
SERENA WILLIAMSYou can be whatever size you are, and you can be beautiful both inside and out. We’re always told what’s beautiful and what’s not, and that’s not right.
SERENA WILLIAMSIf I’m winning, I have to act like I’m not bored. If it’s A tough match, I have to act like I’m having A good time. I’m a drama queen.
SERENA WILLIAMSFamily’s first, and that’s what matters most. We realize that our love goes deeper than the tennis game.
SERENA WILLIAMSI just never give up. I fight to the end. You can’t go out and say, ‘I want a bag of never-say-die spirit.’ It’s not for sale. It has to be innate.
SERENA WILLIAMSNo one likes getting their nails done more than I do.
SERENA WILLIAMSI do want to look good still; I do want to be healthy.
SERENA WILLIAMSI don’t go thinking I’m going to lose. I never go into a tournament thinking that. I’ll do the best that I can.
SERENA WILLIAMSI feel as a brand I’m here to be around for a long time.
SERENA WILLIAMS